Which Is Better: Short Or Long-Form Content?

One question that we hear often is “short form content, or long-form content: which is better?”

We believe that the answer is “both”. 

“[Creating] focused, concise bits of content breaks the larger body of content down into smaller pieces, each of which is easier to engage individually. When content engagement is in digestible pieces that can be built into something larger, it’s more likely to keep learners attentive.”

“3 Reasons To Prioritize Education In Customer Experience”

Heretto

Our approach is to create 3 or 4 thematically-linked short-form articles that, when combined, form an e-book or whitepaper.

This has several benefits:

• It serves different reader-types (tasters, snackers, feasters) through the development of a variety of text lengths.

• Shorter pieces act as teasers, igniting reader interest in diving into longer pieces.

• It increases reader autonomy - if one customer benefit is of most interest to the reader, they can dive into that piece without spending time on areas that do not provide them with value. 

Ultimately, this provides more opportunity for content to generate sales by taking into account the variety of one’s customer base and their unique requirements. 

“People love e-books because you can save them as a pdf, read them later, share them with friends and colleagues and more. They are also perfect for evergreen or viral content and as lead magnets: once you’ve created an interesting and useful e-book that is related to your niche, you can use it, again and again, for months and even years.”

Awareness, Consideration, & Decision: How To Convert At Each Stage”

Snov.io