Moving from OUTPUTS to OUTCOMES

Enabling our client-partners to move from OUTPUTS to OUTCOMES is the core of our strategic philosophy. We believe this shift transforms organizations, teams, and team members from service & product focused to impact focused.

“Let’s define outputs as the stuff we produce, be it physical or virtual, for a specific type of customer—say, car seats for babies. And let’s define outcomes as the difference our stuff makes—keeping your child safe in the car.

[Or], a highway construction company’s outputs are project design and the number of highway miles built and repaired. Outcomes are the differences made by the outputs: better traffic flow, shorter travel times, and fewer accidents.”

“It’s Not Just Semantics: Managing Outcomes vs. Outputs” - Harvard Business Review

We believe that organizations driven by the impact they have on their end-users' lives, the outcome, will not only outperform their competition but will discover new needs and, in turn, crush their competition by inventing entirely new business models.

Streaming: Netflix

Circular economy: Patagonia

Renewable economy: Tesla

Share economy: Uber

DTC: Warby Parker

This shift, OUTPUTS to OUTCOMES, enables organizations, teams, and team members to move from:

Deliverable-centric to stakeholder-centric

Iterative actions to transformative actions

Claims-based & commoditized narratives to game-changing narratives

This is why our name is OUTKOM CATALYST - this name forces us to be vigilant on catalyzing this shift - from OUTPUTS to OUTCOMES - for any and all client-partners we are fortunate to collaborate with.