“How do you drive sustainable growth? You have to think about innovation in three buckets: First you improve the game, or push it by operating better, but second, you can change the game, change the business, by figuring out new ways to leave the competition in the dust. And third, you can create a new game.” Scott Cook, Founder Intuit - excerpt from: Lead from the Future, Mark W. Johnson and Josh Suskewicz
In this one statement, everything is covered. When broken down, and slightly wordsmithed, it becomes 3 organizing principles to build resilience from. Here’s how we’ve applied it:
“Improve the Game” becomes “Optimize Core”:
Drive culture through meaningful experiences that deepen human engagement
Initiate learning & development strategies that upskill both technical and leadership capabilities
Decentralize processes enabling empowerment and agility
Implement a seamless technology-experience that drives greater productivity
“Change the Game” becomes “Adjacent to Core Growth”:
Foster exploratory conversations with clients that incorporate meaningful questions
Drive client-relationships further upstream by delving into their foundational business strategy
Identify fundamental business problems you can help solve
Form relevant alliances that extend capabilities
“Create a New Game” becomes “Business Model Transformation”:
Ignite a culture of curiosity that is committed to scanning for unique trends and insights
Be creative within your analysis to paint a truly transformational picture of the future
Be bold and place strategic bets on the opportunities you foresee as your transformed future
Work backwards from this vision, identify gaps, roadmap your journey towards it, and transform your business model
Words are easy; actions are incredibly hard.
We believe it's more nuanced and we'll be sharing our POV shortly. Still jamming on it.
